Positioning & story
A sharper message for your ideal clients, built around what makes your homes—and your approach—different.
Web design for independent homebuilders
Websites built to win the right projects.
We turn your best builds into a clear, confident website that helps serious homeowners trust you—before the first call.
NHFC+
Built with you, not around you.
Clear updates every 2–3 days.
PROJECT 01 / 24
Spaces built
around living.
NORTHLINE HOMES
DESIGN • BUILD • LAUNCH •
FOR BUILDERS WHO HAVE OUTGROWN THE TEMPLATE
NorthlineFORM / HOUSECALDER + CO.HearthstoneMONO BUILD
01 — THE SHIFT
Your work already
stands out. Your website
should too.
Generic portfolios make exceptional builders look interchangeable. We bring your craft, process and point of view forward—so potential clients understand your value, not just your square-foot rate.
Tell us what you’re buildingCustom web design
Thoughtful layouts and art direction that feel distinctly yours. No recycled templates or design trends for their own sake.
Responsive build
A fast, polished website built to work beautifully across every screen, with a CMS your team can actually use.
Launch & support
Careful launch, training and hands-on support after you go live—because good partnerships don’t end at handoff.
02 — SELECTED WORK
Made to feel
like no one else.
Websites with a point of view—and a job to do.
03 — HOW IT WORKS
A clear path from
“not quite us” to
unmistakably you.
Typically 4–6 weeks from kickoff to launch.
01
Discover
We unpack your work, clients and ambitions in one focused strategy session.
02
Define & design
We shape the story, visual direction and key pages—with regular previews, never radio silence.
03
Build & refine
Your approved direction becomes a responsive, editor-friendly site. We test every detail.
04
Launch & grow
We handle launch, show you the ropes and stay close while your new site settles in.
04 — FOUNDING RATES
Small studio care.
Clear, honest scope.
Limited founding rates for our first partnerships with independent builders.
STANDARD
UP TO 5 PAGES$999
Best for a focused new presence.
- Custom website design
- Focused, conversion-led layouts
- Basic CMS setup
- Responsive development
- 30 days post-launch support
MOST POPULAR
EXPANDED
UP TO 15 PAGES$1,699
For a deeper story and growing portfolio.
- Custom website design + blog
- Dynamic, editorial layouts
- Advanced CMS & collections
- Light visual identity refresh
- 60 days post-launch support
05 — LET’S TALK
Your next great
project starts here.
Tell us a little about your business and where your current website is falling short. We’ll reply within two working days.
Currently booking for June